Copywriting is such an important skill. Simply changing and re-arranging the words on a page can make it perform or not perform or do okay or do fantastic.
Good Editing Makes Friends.
Writing that makes people want to share. That’s what’s good. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Advertising that sells.
The purpose of your advertising is to sell your product.
Does your copy resonate with your readers?
Copywriters touch the emotional hot buttons when they use the reader’s own words.
By listening to the words your prospect is using to describe his problem, and then using those words and phrases in your copy, your prospect will be drawn in and find himself nodding in agreement.
Is your résumé a snoozer?
Chances are that it is. Most résumés read like a job description. A recitation of job duties.
- “I did this.”
- “Then I did that.”
The purpose of a résumé is to sell yourself.
You do that by building a focused résumé that includes a narrative of who you are and what you can do for your next company. Keep reading.
Your Website’s English
How’s your website’s English?
English is one of the most widely spoken languages in the world. So it makes sense that you’d want your English language website to be written in clear and understandable English.
A well written English site will appeal to a broader audience and increase your readership. Learn more.